Credstore needed a credible digital front door for a Buy Now, Pay Later product serving shoppers, merchants, and companies across Ghana, Rwanda, and beyond. The public site had to explain a multi-sided fintech offer in plain language: flexible instalments, AI-assisted credit assessment, merchant APIs, and product insurance, without sounding opaque or untrustworthy. Internally, a financial services dashboard had been left mid-development. Screens were inconsistent, hierarchy was weak, and engineering lacked a clear design system and production-ready specs. Without a coherent UI foundation, conversion on the marketing site and day-to-day usability for staff and partners would both suffer.

I designed a conversion-focused marketing experience for Credstore Africa and completed the unfinished financial services dashboard, unifying both under a clearer visual language and component system in Figma. The marketing site leads with the core promise, Shop Now, Pay Later, then walks visitors through product categories, why Credstore, an instalment calculator, and a four-step how-it-works path from onboard and assessment to repayment. Parallel entry points for shoppers, merchants, and companies keep the multi-audience model visible without cluttering the hero. On the product side, I rebuilt dashboard flows for clarity and handoff: stronger information hierarchy, consistent patterns for tables, forms, and status, and annotated specs so engineering could finish implementation without guessing intent.

• Multi-audience marketing site

  Clear paths for shoppers, merchants, and companies, with a hero that sells flexibility and instant approval rather than jargon.

• Product category storytelling

  Lifestyle-led sections for appliances, mobile accessories, and fashion so BNPL feels concrete, not abstract credit.

• Instalment calculator

  Interactive amount and plan selection (2, 4, or 6 months in GHS) that turns the offer into something visitors can try immediately.

• How it works narrative

  Four-step journey: onboard and get assessed, shop and split payments, instant approval with insurance, repay via MoMo, card, or bank.

• Trust and protection messaging

  Product variation, flexible payment options, and 12-month insurance cover surfaced as primary reasons to choose Credstore.

• Financial services dashboard completion

  Finished mid-development dashboard screens with stronger hierarchy, status patterns, and usable layouts for operational workflows.

• Design system iteration

  Shared Figma foundations for type, colour, spacing, and components across marketing and product UI to reduce design-to-dev friction.

• Engineering handoff

  Production-ready specs, states, and annotations so developers could implement marketing and dashboard work without redesign loops.

• Explaining BNPL to three audiences at once

  Separated shopper, merchant, and company entry points early, then kept the homepage focused on the consumer promise with secondary CTAs into solutions, instead of one overloaded mega-message.

• Finishing a dashboard someone else started

  Audited existing screens for hierarchy and consistency, then rebuilt the system around reusable patterns rather than one-off fixes, so remaining gaps could be filled without another full redesign.

• Trust in a credit product for underserved markets

  Led with concrete benefits (instalment options, insurance, partner brands, repayment flexibility) and a tryable calculator, so credibility comes from clarity and proof points, not buzzwords.

• Handoff that survives engineering reality

  Delivered annotated Figma specs, empty and error states, and component rules so implementation stayed faithful when timelines compressed.

Shipped a live conversion-oriented marketing presence at credstore.africa that explains BNPL for shoppers while exposing merchant and company paths. Completed the unfinished financial services dashboard with a clearer UI hierarchy and shared design language. Established a Figma-based system and handoff package that reduced design-to-development friction for Credstore's Accra team across Ghana and Rwanda markets.

1. 1.Multi-sided fintech marketing needs a primary hero and secondary doors. Credstore works best when shoppers get the emotional pitch first, and merchants or companies get clear escapes into their own journeys.
2. 2.Interactive proof beats abstract credit copy. An instalment calculator makes "pay in 2, 4, or 6 months" tangible in seconds.
3. 3.Inheriting mid-build product UI is a systems problem. Fixing components and hierarchy unlocks more screens than polishing each page in isolation.
4. 4.Handoff is part of the product. Specs, states, and a shared library matter as much as the marketing hero when a team has to ship under pressure.

Live project

credstore.africa/